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Multiple Plans: Helping Students Navigating Their Academic Journey

A feature that assists users in creating multiple different plans for 4 years at Cornell.

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Background

CoursePlan allows Cornell students to plan out their four-year schedules and track their progress toward completing their major requirements. I worked on a feature called "Multiple Plans" that would give students the opportunity to build and visualize various four-year plans and figure out which ones worked best for them to pursue.

Date:

Summer 2022

Client:

CoursePlan

Role:

Product Designer

Why did CoursePlan need "Multiple Plans"?

When I joined CoursePlan as a designer, it was already an established product on campus, with 3000+ monthly users. The designers before me had already conducted user research that supported their claim that students wanted to experiment with different four-year plans to see the different ways they could schedule their semesters, explore what pursuing alternate concentrations may look like, and what different elective courses they could take, without having to change their original planned schedule. This is where the need for a new feature, "Multiple Plans" arose from.

Understanding the Business Needs of the Product

Although the previous designers had established there was a user need for the 'Multiple Plans' feature, I still wanted to figure out what the product needs were. As an already established product, CoursePlan needed to figure out how important this feature was compared to the rest of the features.

  • Did they want to market themselves as a product that promotes making multiple plans OR
  • Was multiple plans more of a sub-feature that only some users may want to explore, and not the main purpose of CoursePlan?

I had a discussion with the whole team about this, particularly the product manager and product marketing manager, and it was decided that they wanted to make sure "Multiple Plans" was more of a secondary, sub-feature feature of the product.  

Creating User Flows for Multiple Plans

Before I started exploring designs, I developed a user flow for the feature, and how it would work with the existing features.

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Exploring Different Entry Points

There were two criteria I needed my design to fulfill:

  1. Firstly, the feature had to be intuitive to users.
  2. Secondly, it had to fit the product needs discussed above, i.e. it had to be perceived by users as a sub-feature and not the primary purpose of the product.

The deciding factor of whether it would fulfill both would be determined through the entry point of the feature. Where the feature lay on the webpage and how it would be accessed by users would relay how important of a feature it ended up becoming.

To explore this, I created three medium-fi prototypes with different entry points, and conducted A/B testing with a set of about 15 users.

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Perfecting Multiple Plans

We decided to go with dropdown as the entry point for Multiple Plans. For the next steps, I created a medium-fi prototype of the whole feature, which I then used for user testing.

Medium-Fi Prototype

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Making Changes

Based on the user testing results, I made changes to the Multiple Plans flow: 

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Final Prototype

Next Steps

After creating the final prototype, I heavily documented my design process and handed it off to the developers. As of fall 2023, the designs are still in the development phase. If you have any questions about my design process and want to know more, please feel free to reach out!

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